I spearheaded a “Road to Romance” social data campaign, where I used consumer social media data to create a social media content campaign.
I’d love to walk you through the project in which I analyzed geolocation-based social media data from more than 6,100 properties around the world to find trends around wedding engagements, bachelor(ette) parties, weddings, and honeymoons. From this data I created the infographic and social media quiz featured below.
Additionally, I arranged for PR efforts and supplemental blog posts to be published around this data, and posted the content across the Marriott International social channels, which was then cascaded down and shared through brand and property channels.
FULL INFOGRAPHIC:
Sara Khalatbari 